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Meet The Team

Alex Pedder BA Hons MNAEA MARLA

Chief Executive

Having left Nottingham University Business School, Alex joined the Wates Group on a graduate programme. He moved to this estate agency business setting up a highly successful Land and New Homes department specialising in the disposal of development opportunities and the sale of new homes. Alex then took a more involved role in the development of the company progressing to Director level and on to Chief Executive. In this role he has executed a substantial change programme across the organisation optimising the structure, marketing and operational practices of the business creating an attractive, profitable and progressive company. He has a passion for the industry and sectors in which he works. Alex is married with two children and in his spare time enjoys most sports particularly golf, motor cars and boating / water sports.

Harry Millington MRICS

Development Director 

Harry is a Chartered Development & Planning Surveyor and handles the day to day running of the Development Consultancy business across both the land and new homes departments. He manages key client accounts providing strategic advice at each stage of the development process, from site identification, feasibility and acquisition, planning and scheme optimisation, through to marketing strategy and sale. Prior to becoming director, Harry focused his attention on finding and acquiring lucrative opportunities for our clients both with and without planning across the South London Boroughs. Outside of work Harry enjoys playing sports, especially hockey, golf and during the winter months, skiing.

Robbie Catling BA (Hons)

Senior Land Consultant

Further to graduating from Oxford Brookes University with an honours degree in Planning and Property Development, Robbie joined Pedder as a graduate. On a day to day basis, he is responsible for identifying, sourcing and acquiring/disposing of both on and off market development opportunities whilst also advising clients on how best to maximise their returns. A key part of his role is building relationships with landowners and clients in order to negotiate a variety of deal structures. Away from the office Robbie is an avid sports fan who can often be found either watching or playing Cricket, Football or Rugby.

Will Hudson MRICS

Senior Land Consultant

Will is the most recent to join the Pedder Development team, having moved from BNP Paribas Real Estate, where he qualified as a Chartered Surveyor on the commercial pathway. He brings a wealth of knowledge from his commercial background, with roles in the Industrial, Retail, Office and Residential sectors. Will has been involved in New Build Schemes throughout London, including the Television Centre, Triptych and the Hexagon Apartments, but will now focus his attention on acquiring sites for our clients, expanding the search beyond just London, as well as providing consultancy advice for existing and new clients. As with the rest of the Pedder team, sport is a huge part of Will’s life outside the office. Although his best days of team sports are probably behind him, he is a keen runner, where the longer the distance the better.